Farmers Insurance Donates to Blessings in a Backpack. - Travel & Leisure Close-Up

Farmers Insurance announced that it donated $25,000 to Blessings in a Backpack in conjunction with its No. 25 Farmers Insurance 'Throwback' paint scheme that Mark Martin drove in Saturday night's NASCAR Sprint All-Star Race.

According to a release, the donation spans three cities and will feed 374 students whose families qualify for the federal free and reduced meal program.

'This unique program with Farmers Insurance has lasting value for the community,' said Stan Curtis, Founder of Blessings in a Backpack. 'More than 62 percent of children in the United States public school system are on the free or reduced meal program. We've found that our program leads to better test scores, improved reading skills, positive behavior, improved health and increased attendance for the kids who benefit from it.'

The donation will aid three schools in communities with ties to Hendrick Motorsports: Community Charter School in Charlotte, N.C., a short drive from the team's facility; South Hill Elementary near car owner Rick Hendrick's hometown of Palmer Springs, Va.; and Sulphur Rock Elementary in Batesville, Ark., Martin's hometown.

'The Blessings in a Backpack organization fills a crucial void for children who might otherwise go hungry,' said Chuck Browning, VP of Community Branding for Farmers Insurance. 'This is a great way to enter NASCAR and our partnership with Hendrick Motorsports -- by supporting communities that are in need and important to all of us.'

The company noted that Blessings in a Backpack is a non-profit organization that currently feeds more than 37,600 students in 216 schools in 32 states and three countries -- Canada, Colombia and Haiti. Students benefiting from the program receive a backpack full of food every Friday for three years.

'We're proud to be associated with organizations like Farmers that give back to the community,' said Hendrick, who attended South Hill Elementary. 'The schools that will benefit from this program have a lot of meaning to us, but it's going to mean even more to those kids and their families. What a special way to kick off our partnership with Farmers.'

Farmers Insurance Group of Companies is an insurer of both personal lines passenger automobile and homeowners insurance, and also provides a range of other insurance and financial services products.

More Information:

farmers.com

Farmers Insurance Assists in China Earthquake Relief Effort. - Health & Beauty Close-Up

HEALTH AND BEAUTY CLOSE-UP-20 June 2008-Farmers Insurance Assists in China Earthquake Relief Effort(C)2008 - CloseUpMedia - newsdesk@closeupmedia.com

The Farmers Insurance Group of Companies is aiding in the relief effort for the hundreds of thousands of people affected by the China earthquake.

Shortly after disaster struck China's southwestern Sichuan province on May 12, Farmers offered to match donations made by Farmers employees, agents and district managers, their friends and families up to $100,000 to help those affected by the 7.9-magnitude earthquake.

After Farmers agent Lisa Lan Ngo heard about the generous offer, she quickly shared it with her colleagues at Sacramento Chinese of Indochina Friendship Association (SCIFA) and she and nearly 1,000 of her friends and neighbors raised $135,000 in a single evening. Other members of the Farmers organization have also donated, and together a check for $240,741 will be presented for China earthquake relief.

Although this tragedy happened on the other side of the world, many people within the Farmers organization have family and friends who have been affected by the earthquake, said Paul N. Hopkins, Chief Executive Officer of Farmers Insurance Group. This is our way of extending our hearts to a nation who needs our help.

Farmers Insurance has selected two charities to receive donations: the Mercy Corps and the Red Cross Society of China. The Mercy Corps works amid disasters, conflicts, chronic poverty and instability to unleash the potential of people who can win against nearly impossible odds. The Mercy Corps has already airlifted over 32 tons of needed food and supplies to the affected area and has now focused its efforts on the psychological needs of traumatized survivors.

Farmers Insurance Group Federal Credit Union is accepting donations in a special China Earthquake Disaster Fund. Credit union members can transfer money right on their Web site, and non-members can mail or drop off donations to any local branch. To learn more, go to: www.figfcu.com.

Farmers Group is a subsidiary of Zurich Financial Services, an insurance-based financial services provider with a global network of subsidiaries and offices in North America and Europe as well as in Asia Pacific, Latin America and other markets.

((Comments on this story may be sent to newsdesk@closeupmedia.com))

Farmers Insurance Partners with Marvel to Kick Off The Avengers Campaign. - Health & Beauty Close-Up

Farmers Insurance is launching a campaign with Marvel's The Avengers to promote its partnership with the anticipated summer blockbuster set to premiere on May 4.

Developed by advertising agency RPA, Farmers said that the campaign features actor J.K. Simmons as the illustrious Professor Nathaniel Burke, with his usual six sidekick agents dressed up in homemade Marvel's The Avengers costumes touting, 'We're the superheroes of insurance!'

'Being associated with the much-anticipated Marvel's The Avengers gives Farmers advertising super-powers,' said John Ingersoll, vice president, advertising of Farmers Group, Inc. 'This opportunity lets us have some Super Hero fun with our established University of Farmers characters and shine some Hollywood limelight on our brand.'

In the TV spot, 'Suit Up' (:30), directed by Roman Coppola, Professor Burke and the agents explore the similarities between being a Super Hero and being a super agent. The spot continues with a lighthearted exchange between Professor Burke and his agents, dressed in do-it-yourself costumes representing each of Marvel's The Avengers' characters: The Hulk, Captain America, Thor, Iron Man, Black Widow and Hawkeye. A print ad by Marvel Custom Solutions recreates the TV spot in comic book form and will run in select Marvel comic books in May and June.

''Suit Up' marks the 20th spot in a campaign that has been very fun to develop. Every agent that steps onto the University of Farmers campus comes away with a ridiculous amount of insurance knowledge, so it's only natural to see our agents turn to super agents at this stage in the game,' said Tom Hamling, creative director at RPA.

A 2-minute 30-second behind-the-scenes video interviews costume designers, the prop team, and the super agents about incorporating Marvel's The Avengers into the University of Farmers spot. To extend the campaign on Facebook, six hand-drawn 'how-to' diagrams will be posted to help fans recreate the Marvel's The Avengers costumes as seen in the TV spot.

The behind-the-scenes video will live on Farmers' YouTube channel (youtube.com/farmers) and will be posted to Farmers' Facebook page (facebook.com/FarmersInsurance) with the six 'how-to' diagrams.

The TV spot will launch on April 16, on premium primetime programming including 'Dancing with the Stars,' '2 Broke Girls' and 'Biggest Loser,' and will run on cable networks that resonate with Marvel's The Avengers fans, such as AMC, Comedy Central, TBS, TNT and Discovery Channel. Integrated creative will also run online on ABC, CBS and Hulu.

Farmers is a trade name and may refer to Farmers Group, Inc. or the Farmers Exchanges, as the case may be. Farmers Group, Inc., a management and holding company, along with its subsidiaries, is wholly owned by the Zurich Financial Services Group.

Farmers Insurance's Mhayse Samalya to be Recognized with Special March of Dimes Award - Wireless News

Wireless News
06-27-2010
Farmers Insurance's Mhayse Samalya to be Recognized with Special March of Dimes Award
Type: News

Mhayse Samalya, President of Farmers Business Insurance and Executive Vice President of Farmers Group, Inc., will receive a special March of Dimes recognition award during the group's 12th annual Healthy Babies, Healthy Futures: A Salute to African- American Families black-tie banquet on June 25, at the Beverly Wilshire, Four Seasons hotel in Beverly Hills.

'I couldn't be more honored or more humbled by this distinguished award,' said Samalya. 'Assuring the health and well-being of all babies is something that is important to my immediate family and my Farmers family, as well. Being recognized in this manner is truly special.'
According to the Company, the distinctive fundraising event saluting African-American families is one of the March of Dimes' most successful events and helps attract needed attention to the challenges facing communities of color in raising healthy babies. The event has raised nearly $3 million for the March of Dimes since its inception.

'Farmers is a huge believer in the mission of the March of Dimes,' said Faye W. McClure, Vice President of Strategic Marketing at Farmers. She is the Healthy Babies, Healthy Families event chairperson. 'This year, being able to honor our own Mhayse Samalya for his efforts on behalf of all babies will make our event all the more special,' she added.

Farmers Insurance said that it has enjoyed a long and meaningful partnership with the March of Dimes. Last year Farmers agents, district managers and employees raised over $4.8 million, including $2.6 million on one day, to help the group continue its work on behalf of babies.

Samalya joined Farmers in June 2005 as Senior Vice President of Farmers Group, Inc., and President of Farmers Business Insurance. He was promoted to Executive Vice President in June 2008. His is responsible for all activities relating to the company's commercial lines business.

Prior to joining Farmers, Samalya was President of the Hanover Insurance Company from 2001 to 2005, having held several other leadership positions at Hanover since the time he joined the firm in 1999. Samalya also held a number of senior management positions within the personal lines organization of the Travelers Property Casualty and at Aetna, where he began his insurance career in 1978.

((Comments on this story may be sent to newsdesk@closeupmedia.com))

Copyright 2010 Close-Up Media, Inc. All Rights Reserved.
n/a

Farmers Insurance's Mhayse Samalya to be Recognized with Special March of Dimes Award. - Health & Beauty Close-Up

Mhayse Samalya, President of Farmers Business Insurance and Executive Vice President of Farmers Group, Inc., will receive a special March of Dimes recognition award during the group's 12th annual Healthy Babies, Healthy Futures: A Salute to African-American Families black-tie banquet on June 25, at the Beverly Wilshire, Four Seasons hotel in Beverly Hills.

'I couldn't be more honored or more humbled by this distinguished award,' said Samalya. 'Assuring the health and well-being of all babies is something that is important to my immediate family and my Farmers family, as well. Being recognized in this manner is truly special.'

According to the Company, the distinctive fundraising event saluting African-American families is one of the March of Dimes' most successful events and helps attract needed attention to the challenges facing communities of color in raising healthy babies. The event has raised nearly $3 million for the March of Dimes since its inception.

'Farmers is a huge believer in the mission of the March of Dimes,' said Faye W. McClure, Vice President of Strategic Marketing at Farmers. She is the Healthy Babies, Healthy Families event chairperson. 'This year, being able to honor our own Mhayse Samalya for his efforts on behalf of all babies will make our event all the more special,' she added.

Farmers Insurance said that it has enjoyed a long and meaningful partnership with the March of Dimes. Last year Farmers agents, district managers and employees raised over $4.8 million, including $2.6 million on one day, to help the group continue its work on behalf of babies.

Samalya joined Farmers in June 2005 as Senior Vice President of Farmers Group, Inc., and President of Farmers Business Insurance. He was promoted to Executive Vice President in June 2008. His is responsible for all activities relating to the company's commercial lines business.

Prior to joining Farmers, Samalya was President of the Hanover Insurance Company from 2001 to 2005, having held several other leadership positions at Hanover since the time he joined the firm in 1999. Samalya also held a number of senior management positions within the personal lines organization of the Travelers Property Casualty and at Aetna, where he began his insurance career in 1978.

Farmers Insurance Expands Rose Bowl Parade Role. - Entertainment Close-up

ENTERTAINMENT CLOSE-UP-26 November 2008-Farmers Insurance Expands Rose Bowl Parade Role(C)2008 - CloseUpMedia - newsdesk@closeupmedia.com

Farmers Insurance Group of Companies has been named the Official Insurance Sponsor and Official Supporter of the Rose Parade bands by the Tournament of Roses.

'This 2009 parade marks the 50th year Farmers Insurance has participated in the Rose Parade,' said Bob Woudstra, Farmers Group CEO. 'We are excited to expand the Farmers' role and look forward to working with the Tournament of Roses. On behalf of our 21,000 employees, 26,156 agency force, and 262 offices nationwide, we would like to congratulate the Tournament and the bands for their hard work to make each Rose Parade bigger and better.

'Farmers is in the business of helping people restore their lives to order. In many ways, Farmers' community involvement mirrors its business philosophy. Since its founding in 1928, Farmers has been committed to improving the communities where its customers, agents and employees live and work. Improving safety, expanding educational opportunities, enhancing health and human services, encouraging civic participation and supporting the arts and culture help drive Farmers' commitment.'

'We welcome Farmers Insurance to their expanded role in the Rose Parade,' said Wendy Matthes, Director of Marketing. 'When the Rose Parade team sat down with Farmers' executives and discussed what role would fit, we concluded Official Insurance Sponsor and Official Supporter of the Rose Parade Bands, was perfect for Farmers.'

Farmers Group is a wholly owned subsidiary of Zurich Financial Services, an insurance-based financial services provider with a network of subsidiaries and offices in North America and Europe as well as in Asia Pacific, Latin America and other markets.

((Comments on this story may be sent to newsdesk@closeupmedia.com))

Farmers Insurance Teams With Blessings in a Backpack. - Leisure & Travel Week

Farmers Insurance is proud to donate $25,000 to Blessings in a Backpack in conjunction with its No. 25 Farmers Insurance 'Throwback' paint scheme that Mark Martin will drive in Saturday night's NASCAR Sprint All-Star Race. The donation spans three cities and will feed 374 students whose families qualify for the federal free and reduced meal program.

'This unique program with Farmers Insurance has lasting value for the community,' said Stan Curtis, Founder of Blessings in a Backpack. 'More than 62 percent of children in the United States public school system are on the free or reduced meal program. We've found that our program leads to better test scores, improved reading skills, positive behavior, improved health and increased attendance for the kids who benefit from it.'

The donation will aid three schools in communities with ties to Hendrick Motorsports: Community Charter School in Charlotte, N.C., a short drive from the team's facility; South Hill Elementary near car owner Rick Hendrick's hometown of Palmer Springs, Va.; and Sulphur Rock Elementary in Batesville, Ark., Martin's hometown.

'The Blessings in a Backpack organization fills a crucial void for children who might otherwise go hungry,' said Chuck Browning, Vice President of Community Branding for Farmers Insurance. 'This is a great way to enter NASCAR and our partnership with Hendrick Motorsports -- by supporting communities that are in need and important to all of us.'

Blessings in a Backpack is a non-profit organization that currently feeds more than 37,600 students in 216 schools in 32 states and three countries -- Canada, Colombia and Haiti. Students benefiting from the program receive a backpack full of food every Friday for three years.

'We're proud to be associated with organizations like Farmers that give back to the community,' said Hendrick, who attended South Hill Elementary. 'The schools that will benefit from this program have a lot of meaning to us, but it's going to mean even more to those kids and their families. What a special way to kick off our partnership with Farmers.'

On Thursday, members of the Hendrick Motorsports team will join representatives from Farmers Insurance at Hendrick Motorsports to fill 62 backpacks that will be donated to Community Charter School in Charlotte.

Farmers Insurance announced in April that it had joined Hendrick Motorsports as a five-race primary sponsor of the Chevrolets driven by Mark Martin in the 2011 NASCAR Sprint Cup Series. Farmers Insurance will launch its program with a special No. 25 Farmers Insurance Throwback Chevrolet in Saturday's NASCAR Sprint All-Star Race. The paint scheme will resemble the red No. 25 car fielded by Hendrick Motorsports for the first time in 1986 -- 25 years ago.

Keywords: Farmers Insurance, Leisure, Motorsports.